According to the National Candle Association, “About 70% of all homes use some type of Candles. An estimated  7 out of 10 U.S. households are candle user.”


Votive, candles,  container candles and pillars are currently the most popular types of candles used among  American consumers. Two-thirds of candle purchasers say they use candles once a week or more often.

Candle-User Preferences

Consumers are increasingly purchasing candles as a focal point for their home décor, and for aromatherapy-like relaxation and stress reduction.

The majority of U.S. consumers use their candles within a week of purchase.

Nine out of ten candle users say they use candles to make a room feel comfortable or cozy.

Candle users say they most frequently burn candles in the living room (42%), followed by the kitchen (18%) and the bedroom (13%).

Approximately one in five women say they use candles to decorate the yard, patio or other exterior areas, as well as the interior of their home.

Both men and women consider candles to be an always-acceptable and highly appreciated gift for a wide variety of occasions.

Candle purchasers say they view candles as an appropriate gift for the holidays (76%), as a house warming gift (74%), a hostess/dinner party gift (66%), a thank you (61%) and as adult birthday gifts (58%).


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